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The FileMaker community in transition: Between AI and the economic crisis

FileMaker Conference 2026 canceled

Latest news about the FileMaker conference

FM meets Mozart28.05.2026After the surprising cancellation of the originally planned German-language FileMaker conference in Salzburg, former co-organizer Bernhard Schulz has announced an alternative event at short notice. Under the title "FM meets Mozart" the meeting will take place on almost the same date and also in Salzburg. The aim is obviously to continue to offer the community a platform for personal exchange, discussions and specialist topics relating to FileMaker and Claris despite the canceled conference. Bernhard Schulz has deliberately kept the planning lean so that a ticket price of 149 euros could be realized (Book here).

The decision to deliberately hold the event at the same time as the previous conference is particularly pragmatic, so that hotels, rail travel and flights that have already been booked can continue to be used wherever possible. Klemens Kegebein from K&K-Verlag will present the FMM Awards at this conference. The Nomination for the FMM Awards runs until July 31, 2026.

At the same time, however, the situation also shows how much the FileMaker world is currently changing. Many developers are currently dealing with topics such as AI, rising license costs, cloud dependencies and the future economic viability of individual software development. This is precisely why the desire for direct exchange within the community seems to remain high.

The FileMaker Conference 2026 has been canceled

Actually, this text should have been written in a completely different form. Not as an article on gofilemaker.de, but as a presentation at a FileMaker conference. Last year, Jan Rüdiger, one of the organizers of the FileMaker conference, approached me and asked if I would like to talk about my unusual path over the last few months - in other words, about the development of my publishing house, the publication of several books, the creation of my own magazine and the strategic considerations behind it. I was quite surprised by the interest at the time, because at first glance these topics have only a limited connection with classic ERP or FileMaker development.

However, the longer we talked at the time, the clearer it became that many developers are currently having similar thoughts. The question of how to position themselves more broadly in the future. How to become more visible. How to build up additional digital pillars that do not depend exclusively on traditional project business. And perhaps also the question of how the entire industry will change in the coming years.

The planned presentation should address precisely these topics. Not as a theoretical vision of the future, but rather as a personal experience report from practice. Why, about a year ago, I started thinking more in terms of publishing, magazines, international content and digital property values. Why I suddenly started writing books, even though my professional focus has actually been on FileMaker, ERP and business software for decades. And why I increasingly had the feeling that something was shifting in the background - economically, technologically and structurally.

However, this presentation will no longer take place. The FileMaker Conference was canceled. Not because of organizational problems, not because of external circumstances, but simply because of a lack of participants. This fact alone is remarkable. Anyone who has been following the German-speaking FileMaker world for many years knows that such events have traditionally been supported by a comparatively stable community. Many participants came back again and again over the years. People knew each other, exchanged experiences, discussed technical developments and cultivated contacts, some of which had grown over decades.

Jan Rüdiger, one of the organizers of the FileMaker conference, has now published a video about the cancellation and the future of the conference: 

That's precisely why the cancellation gave me pause for thought. Because, of course, it's not just about a single event. The more exciting question is: Why is something like this happening right now? What has changed? And is this development perhaps part of a much larger shift that no longer only affects the FileMaker world?

When you work in the field of ERP and business software for many years, you develop a certain intuition for economic changes over time. Not because you are clairvoyant, but because you work very closely with the actual business processes of small and medium-sized companies. Decisions about new software, expansions or major investments are often made much more cautiously, long before general economic uncertainty is fully reflected in official figures or news.

I had this exact feeling about a year ago, and it was getting stronger and stronger. Something started to change. Conversations were different. Projects were evaluated more cautiously. Customers seemed more cautious. At the same time, there was a noticeable increase in general uncertainty in many areas. At the same time, a completely new technological upheaval was created by AI systems, which changed numerous work processes and ways of thinking within a very short space of time.

My personal response to this was ultimately the decision to diversify. I no longer wanted to be exclusively dependent on a single area. So I started writing books, setting up a publishing house and also developing my own magazine with international content. Looking back, this was probably less of a spontaneous creative project and more of a strategic reaction to a development that I couldn't fully grasp at the time, but which I could already clearly sense.

FileMaker Conference 2019

Why the cancellation is more than just an organizational problem

Anyone who has followed the German-speaking FileMaker world for any length of time knows that this industry has always functioned a little differently to many other areas of IT. The community was comparatively small, but at the same time unusually stable. Many developers, trainers, consultants and companies had known each other personally for years or even decades. You often met the same faces at conferences, not just out of habit, but because these events actually played an important role within the network.

It was never just about technology. Of course, the focus was on sessions, new functions and development approaches, but conversations in the corridors, joint dinners or spontaneous discussions between two presentations were at least as important. Especially in a specialized industry like FileMaker, a lot is built on personal contacts and long-term trust.

This is why these conferences were relatively reliable constants over many years. Even in difficult times, the basic structure of the community seemed to remain stable.

In the forum of the FileMaker magazine from K&K Verlag there is also a Discussion thread on the canceled FileMaker conference.

The mood was completely different in 2019

When I think back to a few years ago, the contrast is particularly striking. In 2019, there were still over 200 participants at the FileMaker conference. Back then, there was more of a feeling that demand would continue to rise. Digitization was a dominant topic in almost all industries, with many companies investing in processes, automation and individual software solutions. At the same time, many established developers were already looking for successors or younger employees, as it was foreseeable that the age structure of the industry would change in the long term.

The overall mood at the time was much more optimistic. Of course, there was already competitive pressure and technical changes, but many still assumed that the core of the market would continue to develop stably. FileMaker was still seen as an exceptionally fast tool for individual business solutions, especially for SMEs. Compared to 2019, last year's conference was also significantly less well attended, the impressions of which I summarized in a Article on my magazine described in more detail. 

Today, seven years later, the situation seems much more reserved. The fact that an established conference had to be canceled for the first time due to insufficient registrations is therefore quite remarkable. Especially because such developments rarely happen suddenly. They usually build up in the background over a long period of time, until at some point it becomes apparent that fundamental framework conditions have changed.

A single rejection would be easy to explain

Of course, one could argue that a canceled event alone is not proof of a major crisis. Perhaps the date was unfavorable. Perhaps costs, travel expenses or organizational factors play a role. There are always such things.

However, this is precisely why it is worth taking a closer look at the overall dynamics. This is because there are increasing signs of uncertainty in other areas at the same time as the cancellation of the conference. Many self-employed people are reporting more cautious customers, longer decision-making processes and a decreasing willingness to invest. At the same time, new technologies such as AI are currently changing entire work processes within a very short space of time. In addition, the FileMaker community itself is getting older and younger developers are often taking different technological paths.

None of these developments alone would probably be enough to seriously jeopardize an established conference. However, if several such factors come together at the same time, the overall picture begins to change.

Why such signals should be taken seriously

Especially in the area of ERP and business software many projects only come about when companies have confidence in their own economic future. Those who become uncertain often postpone major investments, further training or travel first. This is precisely why specialized industries often react more sensitively to economic changes than other sectors.

In this respect, the canceled conference is perhaps less the actual news and more a visible symptom of a development that has been building up for some time. And perhaps this is the real reason why this topic concerns me far more than the fact that a planned lecture will now not take place.

FileMaker Conference 2019 and 2026

FileMaker developers are far ahead in the economic chain

Anyone who has been developing business software for many years often has a very direct view of the economic reality of small and medium-sized companies. In the ERP sector in particular, new projects are not usually the result of a spontaneous whim, but almost always of specific operational requirements. Companies invest in new software when they want to grow, optimize processes or modernize internal structures. This often involves warehouse management and order processing, CRMsystems, production planning or individual special solutions that are closely linked to day-to-day business.

This area therefore depends heavily on how companies view their own future. When the mood is positive, projects are initiated, expansions are planned and new ideas are tried out. In economically uncertain phases, however, the opposite often happens. Decisions are then postponed, budgets are reviewed or investments are initially put on hold. Not necessarily because the companies are no longer technically interested, but because caution suddenly becomes more important than growth.

This is precisely why developers in the ERP environment often react relatively early to changes within the economy.

The first warning signs are usually inconspicuous

Interestingly, such a development rarely begins with a dramatic collapse. It is much more common for the general atmosphere to change first. Conversations are more cautious. Customers want to compare more, decisions take longer or projects are broken down into smaller steps. Sometimes projects simply disappear quietly into the background without being officially canceled.

From the outside, such changes seem unspectacular at first. However, anyone who has been working with the same sectors for many years will notice relatively quickly when something shifts.

Small and medium-sized companies in particular often react very sensitively to economic uncertainty. They usually do not have huge financial reserves or long-term secured structures like large corporations. This is why they pay attention to risks early on and often begin to act more cautiously long before official crisis reports. In classic ERP development, this restraint is therefore often felt surprisingly early on.

Why events are also affected by this

As companies and the self-employed become more cautious, at some point this will no longer just affect individual projects. Gradually, other areas will also change. Travel is scrutinized more critically, training budgets are reduced and events are re-evaluated. It is precisely at this point that a development becomes visible that was previously often only subliminally perceptible.

After all, a specialist conference ultimately depends on enough people being willing to invest time, money and attention in it. As soon as many participants start to weigh up whether hotel costs, travel and several days of absence are really worth it, even a long-established event comes under pressure.

This does not necessarily mean that suddenly nobody is interested in FileMaker or software development anymore. Rather, the priorities are often changing. In uncertain times, people think more pragmatically. Things that used to be taken for granted are questioned anew.

Self-employed people often feel such changes particularly keenly because they have to bear all the costs directly themselves.

Proximity to SMEs makes the industry sensitive

Another point is often underestimated: the FileMaker world has traditionally always been very close to SMEs. Many solutions were not developed for global corporations, but for smaller companies with individual requirements. This has been one of FileMaker's greatest strengths for decades. Solutions could be developed quickly, adapted flexibly and closely linked to real business processes.

However, this proximity to SMEs also brings with it a certain sensitivity. Because when small companies become more cautious, this is usually felt relatively immediately in specialized development industries. New projects are developed more slowly, existing systems continue to be used for longer and larger investments are postponed more frequently. At the same time, general costs are rising in many places, while planning reliability is decreasing.

This creates a situation in which many freelancers and smaller software companies increasingly have to weigh up which projects remain economically viable and where risks may increase.

The conference thus becomes an indirect barometer of public opinion

Perhaps this is precisely the reason why the canceled FileMaker conference made me think so much. Not because of the event itself, but because of its symbolic effect.

Because when even a traditionally stable specialist community has difficulties mobilizing enough participants for a conference, this may indicate a broader change. A change that has less to do with FileMaker alone and more to do with the general economic mood, the increasing insecurity of many self-employed people and the transformation of technical working environments as a whole.

Precisely because ERP and FileMaker developers often work very closely with real business processes, such developments sometimes act almost like a leading indicator. Not perfect, not scientifically accurate, but nevertheless noticeable. This probably explains why I started to fundamentally rethink my own professional structure some time ago.

FileMaker Conference 2019 Anniversary FMM

The silent change within the FileMaker world

For many years, the FileMaker world was to a certain extent a special case within the IT industry. While other areas of technology sometimes completely reinvented themselves every few years, a comparatively constant structure developed in the FileMaker environment. Many developers worked with the same customers for decades, supported established solutions and built up stable business relationships over long periods of time.

This was one of the great strengths of this market. Once deeply integrated into a company's processes, FileMaker often became an integral part of the operational infrastructure over many years. FileMaker solutions grew with the company, were expanded, adapted and modernized again and again. This created a remarkable loyalty - both on the customer side and within the developer community itself. At the same time, however, this stability meant that some changes were initially relatively slow to make themselves felt.

The next generation is developing differently than before

A few years ago, there was already frequent talk within the community that many established developers were looking for successors. Numerous FileMaker specialists had been active since the 1990s or early 2000s and had built up enormous expertise over decades. At the same time, however, far fewer young developers were succeeding them than many had expected.

This does not mean that young people are no longer interested in software development. On the contrary. However, the technological entry routes have changed significantly. Anyone learning to program today often ends up with web technologies, cloud platforms, Python, AI tools or app development first. The entire developer culture is more international, faster and more strongly characterized by open source ecosystems than it was twenty years ago.

This is also changing the perception of FileMaker. The platform used to be seen by many as an exceptionally efficient way to develop professional business applications relatively quickly. FileMaker still has this strength at its core. At the same time, however, the system now competes with a variety of new tools and platforms that often appear more visible or modern, especially to younger developers. This development did not come about suddenly. It has been happening quietly in the background for many years.

Growth was able to mask many things for a long time

In addition, the good economic years concealed numerous structural problems for a long time. As long as demand remained high, the existing model remained surprisingly stable. Many developers were working at full capacity, customers continued to invest in individual solutions and numerous companies worked successfully with their existing systems for a long time.

This sometimes gave the impression that fundamental changes would take place more slowly than they actually did. It is only when growth slows down or economic uncertainty increases that structural weaknesses suddenly become more visible. Things that previously functioned smoothly then gradually come under pressure. Events lose participants, projects are delayed, there is a lack of new developers and, at the same time, more and more technological alternatives emerge.

In specialized niche markets in particular, such developments can remain inconspicuous for a long time - until several factors come together at some point.

AI and the cloud are also changing expectations

At the same time, the entire software industry is currently experiencing a technological upheaval that goes far beyond FileMaker. Topics such as AI, automation, local language models and cloud-based platforms are rapidly changing the expectations of many customers and developers. I have written a separate article on this topic, which explains the "Evolution of AI" for FileMaker developers and presents an interesting article by Marcel Moré.

This is often less about existing systems suddenly becoming unusable. Rather, there is a shift in ideas about what software should look like in the future. Customers now expect more mobile access, web-based interfaces, AI-supported functions or flexible integration with other services. At the same time, patience for complicated processes or long development times is decreasing.

Developers themselves now also work completely differently than they did just a few years ago. Many use AI systems to analyze existing solutions, generate code or quickly familiarize themselves with new topics. This not only changes the technical work, but also the entire knowledge culture within the industry in the long term.

This is precisely why it is probably not enough to view the canceled conference solely as an economic signal. After all, it may also reflect a structural change within the entire FileMaker world.

Several developments are now coming together at the same time

The real challenge probably lies in the fact that there is not just one single factor at work, but many developments taking place in parallel. An ageing community, more cautious companies, technological upheavals, changing learning habits and increasing economic pressure all influence each other.

This creates an environment that has become much more complex than it was a few years ago. Perhaps this also explains why so many freelancers and developers are currently starting to rethink their own position. Some are becoming more specialized, others are building up additional business areas, while still others are experimenting intensively with AI or new platforms. Almost everywhere, the impression is that the previous rules of the game are slowly changing.

And perhaps it is precisely this silent change that is the real background against which the current developments surrounding the FileMaker conference must be viewed.

The general economic situation: Why many self-employed people are becoming more cautious

For many years, the underlying economic mood in Germany seemed to remain comparatively robust despite all the crises. Even when individual sectors weakened, many other areas continued to thrive. In the area of digitalization in particular, there was an almost constant need for a long time. Companies had to modernize processes, implement new legal requirements or make their internal workflows more efficient. This created a relatively stable environment for developers, IT service providers and ERP specialists for many years.

However, the mood in many places now seems much more cautious. What is interesting here is not so much a single key figure as the overall picture that is slowly emerging. Companies are investing more cautiously, decisions are taking longer and many self-employed people are reporting a noticeable change in the atmosphere in discussions with customers. Whereas in the past there was often talk of growth, expansion or new opportunities, today the focus is much more often on topics such as cost control, risk assessment or planning security.

Of course, this does not affect every company equally. Nevertheless, there is a growing impression that general uncertainty is spreading, which is now also reaching comparatively stable niche sectors. One Chronicle of the German economic situation since 2020 I have summarized in an article on my online magazine.

The mood among the self-employed is changing noticeably

This development is particularly evident in smaller companies and the self-employed. Economic changes often have a more immediate impact there than in large corporations. Many bear their risks directly themselves and therefore react sensitively to changes in the market.

In recent months, there have been increasing reports that many self-employed people are feeling under increasing economic pressure. The ifo business climate index has been showing a weak mood for some time now, while at the same time many entrepreneurs are reporting declining planning security. In addition, costs are rising in numerous areas - from energy and insurance to general operating expenses.

In such situations, the self-employed in particular often start to examine their expenditure more critically at an early stage. Travel is reduced, larger purchases are postponed and further training measures are scrutinized more closely. This does not automatically mean an immediate crisis. However, it does change the general dynamic within many sectors. And it is precisely at this point that it suddenly becomes clear why even established specialist events can run into difficulties.

Specialist conferences come under pressure to justify themselves more quickly

For many self-employed people, a conference lasting several days means more than just participation fees. There are also hotels, travel, meals and, above all, several working days that cannot be used directly for productive purposes. As long as the general mood is positive, such events are often planned as a matter of course. In more uncertain times, however, the mindset changes. Then the question automatically arises:

Is this trip really necessary at the moment?

As a result, technical conferences in particular are under increasing pressure to justify their concrete benefits. This does not only affect the FileMaker world. Similar developments can now also be observed in other specialized industries. Many events are struggling with declining participant numbers, more cautious sponsors or generally more restrained budgets.

In addition, the way in which people consume information today has changed. In the past, a conference was often one of the few opportunities to absorb new knowledge in a concentrated manner. Today, countless online sources, videos, communities and, increasingly, AI systems are available at any time. This automatically changes people's expectations of traditional event formats.

Economic uncertainty meets technological upheaval

What makes the current situation particularly exciting is that economic caution and technological change are occurring simultaneously. While companies are investing more cautiously, AI technology is developing at an enormous pace. Many developers are experimenting intensively with new tools, automated workflows and AI-supported programming. This almost creates a paradoxical situation.

  • On the one hand, uncertainty is growing.
  • On the other hand, technological development is accelerating massively.

This creates enormous pressure to adapt, especially for smaller software companies and freelancers. Many feel that they have to deal with AI, but at the same time often lack the time, resources or planning security to implement larger strategic steps in a relaxed manner.

Perhaps it is precisely this mixture that explains the current nervousness in many sectors. After all, economic uncertainty alone would probably be manageable. A technological upheaval alone would also be manageable. However, if both developments come together at the same time, this creates an environment that is much more difficult to calculate than before.

Why I am not completely surprised by the current development

Looking back, this vague feeling of increasing uncertainty was precisely one of the reasons why I started to broaden my horizons. Not out of panic or because I suddenly had a negative view of the traditional FileMaker world. On the contrary. I still consider individual business software to be extremely important.

At the same time, however, I increasingly got the impression that we should no longer rely exclusively on old certainties in future. Perhaps this is the real background against which the canceled conference must be viewed. Not as an isolated event, but as part of a larger economic and technological transition phase that is now becoming increasingly visible.

Why I started to rethink at the beginning of last year

Looking back, it's difficult to pinpoint a single moment when exactly my view of the whole situation changed. It was more of a gradual development. Over a longer period of time, I increasingly got the impression that several things were shifting in the background at the same time. Conversations with customers felt different than they had a few years previously. Decisions were made more cautiously, projects were planned more slowly and a certain uncertainty was palpable in many places, even if it was rarely expressed openly.

At the same time, I increasingly had the feeling that technological development had become much faster. AI in particular began to change the entire way many developers and companies work within a very short space of time. Things that used to take days or weeks to do could suddenly be analyzed or prepared in a matter of minutes. On the one hand, this created enormous opportunities, but on the other hand it also created a certain amount of anxiety.

Because when economic conditions and technological rules change at the same time, the question of how stable existing structures are in the long term arises almost automatically.

Why pure ERP dependency is becoming riskier

I have been working for decades in the field of FileMaker and ERP software and still consider this market to be important and sensible. Individual business solutions in particular have enormous advantages because they can be flexibly adapted to real business processes. Many companies have been working successfully with their existing systems for years and will probably continue to do so.

Nevertheless, at some point I began to think about how dependent you are as a developer on the general willingness of other companies to invest.

ERP projects usually arise when customers are willing to invest money, time and trust in future developments. As soon as this willingness decreases, the situation for developers and smaller software houses automatically changes. This does not necessarily have to have dramatic consequences immediately, but the fluctuations become more noticeable.

In addition, the market as a whole is changing. AI systems are accelerating development processes, cloud solutions are changing customer expectations and, at the same time, competitive pressure is increasing in many areas. As a result, I increasingly felt that it might make sense in the long term to build up additional pillars that are not exclusively dependent on traditional project business.

The decision to diversify

It was precisely with this in mind that I started trying out new approaches about a year ago. Cautiously at first and without fully knowing where it would all go. I started writing books, founded a publishing house and started in parallel, an international magazine build up. Looking back, this was probably less of a spontaneous creative experiment and more of a strategic decision.

I realized that digital content can take on a completely different meaning today than it did a few years ago. An article does not disappear after a few days, but can generate long-term visitors, be found internationally and build up reach over years. The same applies to books or larger specialist articles. Basically, this creates digital property values that exist permanently and are not directly linked to individual customer projects.

I found the international component particularly exciting. While traditional software projects often remain regionally limited, it is now relatively easy to translate content into many languages and make it available worldwide. This suddenly creates a completely different scaling option than in the traditional project business.

Visibility is becoming more important than before

Another point that I became increasingly aware of was the issue of visibility. For many years, traditional self-employment in the FileMaker sector relied heavily on recommendations, existing customers and personal contacts. This model can still work today, especially with long-standing business relationships. At the same time, however, the general level of attention on the Internet is changing massively.

Those who are not visible today are often barely noticed. This makes it easier for smaller providers in particular to fade into the background, even if their work is of high professional quality. Large platforms, aggressive advertising and constantly new technologies create enormous competition for attention. That's why at some point I began to understand that reach and visibility have almost become economic factors themselves.

Perhaps that was one of the most important reasons why I also set up the magazine. Not just as a marketing tool, but rather as a long-term infrastructure. Articles, books and content generate visibility, create trust and can be found for years to come. At the same time, this creates a certain independence from short-term project fluctuations.

In retrospect, it was probably a strategic reaction

Back then, I probably wouldn't have been able to articulate so clearly myself why I was suddenly investing so much energy in publishing, books and international content. Today, many things seem much more comprehensible.

The more economic uncertainty, technological upheaval and changing market conditions become apparent at the same time, the more logical the desire for diversification appears. Not as an escape from the FileMaker world, but rather as an expansion of its own structure.

And perhaps this also explains why the canceled FileMaker conference not only surprised me, but also confirmed it in a way. Because for me it is not so much an isolated event as a further visible sign that many previously stable structures are slowly changing.

Digital infrastructure

From classic developer to digital infrastructure

For many years, self-employment in the FileMaker and ERP sector worked according to comparatively clear rules. Those who delivered good work, were reliable and built up long-term customer relationships were often able to build up a stable existence over decades. New projects often came about through recommendations, personal contacts or existing networks. Visibility in the traditional sense also played a role, but was rarely the focus.

Especially in specialized industries, trust was often more important than reach. Many developers worked with the same companies for years, expanding existing solutions step by step and becoming deeply involved in operational processes. This created a certain continuity that worked amazingly well over a long period of time. I myself also benefited greatly from precisely this structure for many years.

However, the more economic and technological conditions change, the clearer it becomes that this model alone is often no longer sufficient today.

Attention itself becomes an economic factor

The internet has changed massively in recent years. In the past, it was often enough to have a functioning website and do a convincing job. Today, companies are constantly competing for visibility, reach and attention. At the same time, information is consumed at a tremendous speed and is often just as quickly displaced.

This creates a completely different dynamic than ten or fifteen years ago. If you want to remain visible in the long term, you have to continuously generate content, build trust and, to a certain extent, have a permanent presence. Otherwise, smaller providers in particular will quickly fade into the background - even if their actual work is of high quality.

This is exactly why I began to understand that content today can be much more than just advertising or accompanying material. Articles, specialist texts, books and videos are increasingly becoming commercially relevant components of an entrepreneurial structure. Because visibility generates findability. Findability generates trust. And trust in turn leads to new contacts, projects or business models in the long term.

Digital content remains permanently

What particularly fascinated me about this idea is the long-term impact of digital content. A classic customer project ends at some point. An article, on the other hand, can still be read years later. A book does not automatically disappear after a few weeks, but remains permanently available. With each additional publication, a larger digital infrastructure is created, so to speak, which exists independently of day-to-day business.

Especially in combination with search engines and international translations, this creates an interesting form of digital scaling. Once a specialist article has been properly constructed, it can generate visitors over a long period of time. Multilingual content further extends this reach. At the same time, a growing archive of topics, thoughts and experiences is created, which continues to grow over the years. In short: the result is digital propertywhich becomes increasingly valuable over time.

Perhaps this is precisely where it differs from traditional social networks. There, very short-term attention spikes often arise that quickly disappear again. A comprehensive specialist article, on the other hand, can remain findable in the long term and almost develop into a kind of digital property value over time.

This changes the role of the developer

It is interesting to note that this development is also changing the way many self-employed people see themselves. In the past, the main task was often to implement specific customer solutions. Today, other levels are increasingly being added: visibility, content, strategic positioning, international reach or the development of own platforms. As a result, the classic developer is gradually becoming something bigger.

Not everyone wants to go down this path, and not everyone has to. Nevertheless, there is a growing impression that pure service work alone is becoming more vulnerable in the long term. Those who are solely dependent on individual projects often react more sensitively to economic fluctuations or technological changes.

Own platforms, content or digital products, on the other hand, create additional stability. They generate reach, build trust and can continue to have a long-term impact independently of day-to-day business.

Why I look at the magazine differently today

Looking back, I now see the structure of my magazine differently than I did at the beginning. In the beginning, it was primarily an experiment. An opportunity to cover topics in more detail, structure thoughts and build up international content. In the meantime, however, I am realizing more and more that in the long term, it will become a Own infrastructure can arise.

Because every published topic expands the overall archive. Every article increases visibility. Every translation increases the reach. And every book adds another layer to the whole.

Perhaps this is precisely one of the biggest differences to the classic self-employment of earlier years: today, you no longer just work for the next job, but also build up permanent digital structures that can continue to exist in the long term.

Especially in economically uncertain times, this idea is becoming increasingly attractive. Not because traditional development work has suddenly become unimportant, but because additional digital pillars can create a form of stability that was hardly possible in this form in the past.

AI is also changing the role of traditional developer conferences

If you wanted to solve a technical problem ten or fifteen years ago, you often had to invest significantly more time than today. You learned about new approaches through specialist books, magazines, forums or at conferences. Events were therefore particularly important in specialized areas such as FileMaker. Many developers went there not only because of the atmosphere, but because they actually gained knowledge there that was difficult to obtain in any other way.

Back then, sessions were often one of the few opportunities to gain a deeper insight into certain techniques or approaches. People looked over the shoulders of other developers, discussed specific problems and took home ideas that were later used in their own projects. This model worked surprisingly well for many years. Today, however, the situation is very different.

Developers in the AI tunnel

AI is fundamentally changing access to technical knowledge

With modern AI systems, the way many developers work and learn has changed massively in a very short space of time. Solutions can now be analyzed, explained and developed further without having to spend days searching through documentation or waiting for the next specialist event. Existing scripts can be interpreted in seconds, complex relationships are explained directly and new approaches often emerge during an ongoing conversation with an AI.

This effect is particularly noticeable in the FileMaker environment. In the past, you often had to laboriously familiarize yourself with existing solutions. Today, large parts of a Database analyze, explain correlations or create new script approaches. Even complicated logic can often be understood within a few minutes. This drastically shortens learning and development cycles.

Of course, AI is no substitute for real experience. Developing complex business solutions still requires an understanding of processes, structural thinking and technical expertise. Nevertheless, access to knowledge is changing fundamentally. And this is precisely why traditional training and session formats are coming under increasing pressure.

Many developers are currently in a kind of AI tunnel themselves

In addition, there is another effect that many developers are probably currently experiencing. AI is currently developing at a speed that even experienced IT specialists can barely keep track of. New models, tools and workflows appear almost daily. Many are experimenting in parallel with local language models, automation, AI-supported programming or new integrations.

This almost creates a kind of collective tunnel state. Many developers are currently spending enormous amounts of time trying out new AI tools, questioning existing ways of working and reorganizing their own processes. At the same time, AI is changing the entire expectation of productivity and speed. Things that used to seem complicated suddenly seem surprisingly quick to solve.

In such a phase, traditional conference sessions almost automatically lose some of their former significance. Not necessarily because the content is bad, but because the relationship between obtaining information and solving problems directly has changed fundamentally. Today, many questions can be answered directly while working.

Perhaps it is not so much the community that is changing as the format

This may raise another question: Perhaps the FileMaker community itself is not the real problem, but rather the classic conference model.

Because if technical knowledge is available at all times today, the function of an event automatically changes. In the past, the focus was often on imparting knowledge. Today, the actual added value could lie more in personal exchange.

Perhaps smaller, more compact meetings would now make more sense than multi-day session conferences. Formats with a stronger focus on discussions, joint experimentation or spontaneous workshops. Less frontal lectures and more direct interaction between developers, entrepreneurs and technical specialists.

Especially in times of increasing digitalization, there may even be a stronger need for real personal encounters again. Not as a substitute for online knowledge, but as a supplement to it.

Knowledge is consumed completely differently today than in 2019

The difference to the past can also be seen in how quickly people learn today. Developers now often consume knowledge situationally and directly in relation to problems. They no longer watch a three-hour training course in order to be able to solve a single problem later on. Instead, they learn at the exact moment the specific challenge arises.

AI further reinforces this development. This is shifting the entire relationship between theory and practice. Many developers today no longer just want to hear abstract concepts, but want to experiment, test and implement them immediately. The classic separation between learning and working is increasingly beginning to dissolve.

In the long term, this could also explain why traditional conference formats are losing traction, even if interest in technology remains high overall.

Personal encounters nevertheless remain important

Nevertheless, it would probably be wrong to conclude from this that conferences or face-to-face meetings are fundamentally less important. Trust continues to be built between people. Long-term partnerships often do not develop via chat windows or AI systems, but through real conversations and shared experiences.

Especially in specialized industries such as the FileMaker world, personal contacts still play a major role. Many long-standing business relationships are based on encounters that originally arose at events or community meetings.

Perhaps the real change is therefore not that such meetings are becoming superfluous, but rather that their function is shifting.

  • Away from pure knowledge transfer.
  • Towards exchange, networking and shared orientation at a time when technology is changing faster than ever before.

What the canceled conference may really show

It would probably be wrong to immediately deduce the demise of an entire industry from the canceled FileMaker conference. The situation is far too complex for that. FileMaker will continue to be used, many companies have been working successfully with their existing solutions for years and individual business software will remain an important component of numerous business processes in the future.

Nevertheless, I think it is just as wrong to simply dismiss the current development as a trivial side note. After all, major changes often occur gradually, especially in specialized markets. They do not begin with a sudden collapse, but with many small shifts that are hardly noticeable at first. Events lose participants, investments are evaluated more cautiously, new developers are slower to follow and technological upheavals change entire ways of working within a few years.

Only when several of these developments become visible at the same time do we begin to realize that the framework conditions are changing fundamentally. This is precisely why the canceled conference seems to me less like an isolated event and more like a visible symptom of a larger transitional phase.

Why specialized industries in particular feel changes early on

It is interesting to note that smaller and specialized industries often react particularly sensitively to economic and technological changes. The FileMaker world in particular has traditionally been very SME-oriented. Many developers work closely with small and medium-sized enterprises, i.e. precisely those structures that often perceive economic uncertainty at an early stage.

To a certain extent, this creates indirect early indicators. If projects get off to a slower start, budgets are examined more critically and at the same time conferences have difficulties mobilizing enough participants, this often says less about an individual event than about the general mood within an entire environment.

Added to this is the technological dynamism of recent years. AI is changing development processes, cloud platforms are shifting customer expectations and knowledge is consumed completely differently today than it was just a few years ago. At the same time, the traditional FileMaker community is ageing noticeably, while younger developers are often taking different technological paths.

All of these factors are mutually reinforcing. This is why we are probably not currently experiencing a classic crisis in the old sense, but rather a phase of fundamental reorientation.

Perhaps a long transition period is just ending

Looking back, one could even argue that the past few years were still supported by old structures in many areas. Long-standing customer relationships, personal networks and stable business models functioned very reliably for a surprisingly long time. At the same time, however, the technological world was changing ever faster in the background. Many of these changes were hardly taken seriously at first because day-to-day business continued to function.

However, a point now seems to have been reached where economic uncertainty, technological acceleration and structural changes are becoming apparent at the same time. As a result, many freelancers and developers increasingly feel that the previous rules of the game no longer apply without restriction.

Perhaps this also explains why so many are currently starting to rethink, build new business areas or focus more intensively on topics such as AI, reach and digital infrastructure. After all, those who rely exclusively on traditional structures may run the risk of relying too heavily on framework conditions that are slowly changing.

Adaptability is becoming more important than stability

This is probably one of the most important findings of the current development. For many years, stability was considered one of the greatest advantages of specialized industries. Long-standing customers, established processes and familiar technologies created reliability and planning security.

Today, on the other hand, adaptability is becoming increasingly important. Not because existing systems are suddenly worthless, but because the environment is changing faster than before. New technologies are emerging within just a few months, economic conditions are shifting noticeably and at the same time the expectations of customers and developers are changing. This creates an environment in which additional pillars, visibility and flexible structures are becoming increasingly relevant.

Perhaps that was ultimately one of the reasons why I started to diversify. Not out of rejection of the classic FileMaker world, but rather out of the feeling that long-term stability can possibly be achieved differently today than ten or twenty years ago.

The real question probably lies elsewhere

The most exciting question is therefore perhaps not why a single conference was canceled. Rather, the real question could be how specialized knowledge industries as a whole will change. How developers will learn, work and network in the future. What role personal communities will still play. And how economic stability can be established at a time when technology and market conditions are moving ever faster.

Perhaps this is why the canceled FileMaker conference marks not so much an end as a transition. A transition into a phase in which many structures that were previously taken for granted have to be reorganized.

The lecture will now take place in a different form

This text was never actually planned as an article. When I look back over the past few months, it almost seems a little ironic that this text was written at all. Originally, all this was not supposed to appear on goFileMaker.de, but as a presentation at a FileMaker conference. It would probably have been much more compact there. Perhaps I would have described some personal experiences, talked about publishing, books, AI and digital visibility and then discussed with other developers how they perceive the current development.

Now this lecture is taking place in a different form. And in retrospect, this is perhaps even better suited to the actual topic of the article. After all, the fact that thoughts can now be permanently documented in the form of articles, archives and digital content is ultimately itself part of the change that I have written about here.

A lecture lasts one hour. This article often remains visible for years.

Perhaps this is exactly the kind of discussion the industry needs

For decades, the FileMaker world was characterized by pragmatism. Many developers worked closely with real business processes, solved concrete problems and built stable customer relationships. This has always been a great strength of this community. Perhaps this also explains why the industry as a whole has remained surprisingly resilient for a long time.

However, the framework conditions are now visibly changing. Economic uncertainty, AI, changing learning habits, new platforms and an increasingly digital attention economy are having a simultaneous impact on almost all knowledge industries. It would therefore probably be a mistake to simply ignore such developments or to view them solely as short-term fluctuations.

At the same time, however, it would be just as wrong to infer pure doom and gloom from this. After all, technological upheavals always mean new opportunities. Smaller developers, specialized software houses and flexible freelancers in particular often have the ability to adapt to new situations relatively quickly. Perhaps even faster than large, cumbersome structures.

The real strength was perhaps never just the technology

The longer I think about the current situation, the more I get the impression that the real strength of the FileMaker world never lay exclusively in the software itself. Of course, FileMaker was and is an exceptionally fast tool for individual business solutions. But the mindset behind it has probably always been at least as important.

  • The ability to work pragmatically.
  • Build solutions quickly.
  • Staying close to real problems.
  • And to adapt flexibly to new requirements.

It is precisely these properties that could remain decisive in the coming years - regardless of which technologies prevail in the long term.

AI does change tools and working methods. However, it does not automatically replace experience, process understanding or entrepreneurial thinking. Perhaps this is precisely why the focus is shifting away from purely technical knowledge transfer towards strategic orientation, networking and the ability to make sense of new developments.

Why I look to the future despite everything

Even if the article sounds thought-provoking in many places, I don't see the current development as exclusively negative. On the contrary. Enormous new opportunities are probably just emerging for those who are willing to adapt and try out new approaches.

That's exactly why I started to build additional structures: Books, magazine, international content, AI topics and long-term digital infrastructure. Not as a replacement for my previous work, but rather as an extension. Perhaps even as an attempt to combine traditional developer work with modern visibility and new technologies.

In retrospect, the canceled FileMaker conference was therefore less of a shock for me than a confirmation that many of the changes that have been hinted at for some time are now becoming much more visible.

Perhaps a new phase is just beginning

Perhaps that is the most important idea behind this entire article. Not the question of whether a single event will take place or not. It is the realization that many long-stable structures are changing at the same time.

  • What conferences will look like in the future.
  • How developers learn.
  • How knowledge is imparted.
  • How the self-employed build economic stability.
  • And what role visibility, AI and digital content play in this.

All these questions will probably remain relevant far beyond the FileMaker world. Perhaps this is why the canceled conference does not mark the end of an industry, but rather the beginning of a new phase. A phase in which many things are being reorganized - economically, technologically and in human terms.

And perhaps this is precisely why now was the right time to not hold this originally planned lecture on stage, but to record it as a permanent article.

The organizers of the FileMaker Conference, Corinna and Jan, have announced in their announcement that they are considering holding a FileMaker Conference in Hamburg next year in 2027. The FileMaker community can therefore continue to be excited. 


Frequently asked questions

  1. Why was the FileMaker conference canceled in the first place?
    According to the current status, the main reason was apparently too few registrations. This is precisely what makes the situation so remarkable, because the German-speaking FileMaker community was considered to be comparatively stable for many years. The article therefore attempts less to analyze the organizational side, but rather to pose the question of what major economic and technological changes could possibly be behind this development.
  2. Is the canceled conference a sign that FileMaker no longer has a future?
    I wouldn't see it as a blanket statement. Many companies continue to work successfully with FileMaker solutions, and the platform still has great strengths, especially in the area of individual business software. The article rather describes a structural change within the industry and the question of how community, learning culture and economic conditions are currently changing.
  3. Why are ERP and FileMaker developers seen as a kind of early indicator of economic change?
    ERP systems are very closely linked to real business processes. When companies become uncertain, they often postpone investments in new software, expansions or larger digitalization projects. Developers who work directly with small and medium-sized enterprises therefore often feel this reluctance earlier than other sectors.
  4. Why was the mood in 2019 apparently much more optimistic than today?
    At that time, there was still a strong digitalization euphoria in many areas. Many companies were actively investing in new processes and software solutions, while at the same time numerous developers were looking for new talent or successors. Today, economic uncertainty, increasing cost pressure and technological upheaval are having a much greater impact on the entire industry.
  5. What role does the aging FileMaker community play in the current development?
    It is likely to be at least one of several factors. Many experienced developers have been active for decades, while at the same time younger developers often enter the software world via other technologies. As long as the economic situation was stable, this development was less noticeable. Only now is it becoming more visible that the structure of the community is slowly changing.
  6. Why does the article deal with AI in such detail?
    Because AI is currently changing the entire knowledge and work culture within technical professions. Developers can now use AI systems to analyze solutions, have scripts explained or create new approaches that often used to take much longer. This automatically raises the question of what role traditional conference sessions will still play in the future.
  7. Could AI make traditional developer conferences superfluous in the long term?
    At the very least, AI is significantly changing the function of such events. In the past, sessions were often one of the most important sources of knowledge. Today, technical knowledge is available at almost any time. However, face-to-face meetings are likely to remain important - but possibly more for exchange, networking and strategic orientation than for pure knowledge transfer.
  8. Why does the article suggest possibly changing conference formats?
    Because learning and communication habits have changed. Many developers today consume knowledge on a situational and problem-related basis, often directly while working. Perhaps this is why smaller, more compact community meetings with a stronger focus on personal discussions make more sense today than traditional multi-day session conferences.
  9. Why is visibility described as so important in the article?
    Because the Internet and the attention of users have changed massively. In the past, many self-employed people were able to work almost exclusively through recommendations. Today, companies are constantly competing for visibility. If you want to be found permanently, you often need content, reach and a digital presence.
  10. What does the article mean by "digital property values"?
    This refers to content or platforms that can be maintained over the long term and generate a lasting reach. This includes, for example, extensive specialist articles, books, magazines or international archives. Such content can attract visitors for years to come and continue to have an impact independently of traditional day-to-day business.
  11. Why did the author start building books and a magazine?
    The article describes this as strategic diversification. The aim was to build up additional digital pillars and not be exclusively dependent on classic ERP projects. At the same time, books, articles and international content create long-term reach and visibility.
  12. Is the article pessimistic about the future of the FileMaker world?
    Not really. The text is more reflective than pessimistic. It is less about doomsday scenarios and more about the observation that economic and technological conditions are visibly changing and that many self-employed people are therefore beginning to rethink.
  13. Why is the general economic situation so strongly linked to the conference in the article?
    Because professional events depend heavily on how secure self-employed people and companies feel. When budgets become tighter or uncertainty increases, travel, further training and conference attendance are often scrutinized more critically. As a result, a canceled conference can also indirectly say something about the general economic mood.
  14. What role does AI play specifically in the FileMaker environment?
    AI can now be very helpful, especially for existing solutions. Scripts can be explained, structures analyzed and new approaches developed more quickly. This significantly changes the daily work of many developers. At the same time, new opportunities are emerging to understand and further develop complex solutions more quickly.
  15. Why does the article speak of a "silent change"?
    Because many developments begin relatively inconspicuously at first. Changes rarely happen overnight. The mood often shifts slowly, projects are evaluated more cautiously or events gradually lose participants. Only over time does it become apparent that several factors are at work simultaneously.
  16. What could the FileMaker community learn from the current situation?
    Perhaps that adaptability will become more important than pure stability in the future. Technological developments, AI and economic changes mean that even structures that have been stable for many years will have to reorganize themselves. At the same time, however, this also offers opportunities for new formats, new business models and new forms of collaboration.
  17. Why does the author still see face-to-face meetings as important despite AI?
    Because trust, long-term relationships and genuine collaboration continue to develop strongly between people. AI can impart knowledge and accelerate processes, but it does not automatically replace personal networks or shared experiences within a community.
  18. Why did the planned lecture ultimately become an article?
    Because the conference is not taking place and the author wanted to publish his thoughts anyway. At the same time, this form fits in well with the actual topic of the article: Today, content can be permanently documented digitally and remain visible for years - often much longer than a one-off lecture.
  19. What is probably the most important message of the entire article?
    Probably the realization that many long-stable structures are changing at the same time. The economy, technology, AI, knowledge transfer and traditional self-employment are visibly changing. The canceled FileMaker conference is seen less as an isolated event and more as a symbol of a larger transition phase.

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